Mentoring for entrepreneurs,
by entrepreneurs.
Are you ready to take your business to the next level but feeling stuck?
Identify your roadblocks, create a product roadmap, & watch your business take off!
Hi, I'm Susan...
Susan Peterson in the office
Mentoring for entrepreneurs,
by entrepreneurs.
I teach entrepreneurs and business owners how to create a clear vision for their product, create a unique brand, grow their community and following, and how to use tactical strategies to take their business to the next level. 

Have you been working hard on building your business but feel like you’ve hit a plateau? Or maybe you aren’t seeing the benefits you expected when you first envisioned your business. My team of experts and I are committed to helping you grow your business to its full potential.

Join my 4-week mentoring program and learn from our community of successful entrepreneurs how to elevate your business. Our team of experts will help you identify your roadblocks, even the ones you didn’t know you have (like Imposter Syndrome) and give you actionable insights. Through clear and direct feedback (no fluff!) that you can revisit, our successful entrepreneurs will give you the tools needed to help build your business and give you the financial freedom to create the life you’ve envisioned. 
Session Schedule: *SOLD OUT!*
I teach entrepreneurs and business owners how to create a clear vision for their product, create a unique brand, grow their community and following, and how to use tactical strategies to take their business to the next level. 

Have you been working hard on building your business but feel like you’ve hit a plateau? Or maybe you aren’t seeing the benefits you expected when you first envisioned your business. My team of experts and I are committed to helping you grow your business to its full potential.

Join my 4-week mentoring program and learn from our community of successful entrepreneurs how to elevate your business
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  • Training: Custom tailored advice from industry experts experienced in finance, marketing, and manufacturing.
  • Resources: Access to proven business templates I used to grow my business.
  • Community: Build a support system with other like-minded entrepreneurs that extends well beyond the initial training program.
  • Clarity: Get actionable next steps designed for you and your business.
  • No Fluff: I know your time is valuable, we keep our sessions to the scheduled time blocks and get straight to the point.
Here’s what other women are saying, 
“I gained so much clarity about my brand” - Merrick White

Megan Aubdrey said, “Do it, do it, do it! Learn from some of the best how to grow your business."
Want more reviews? Click here.
Session Schedule:
  • Kickoff: The first session, Mindset & Expectation Setting, is scheduled for 8:00 pm MT on 6/16/2020.
  • Bi-Weekly Sessions: Live sessions start Tuesdays and Thursdays at 8:00 pm Mountain time. Recordings available on-demand.
    - Week 1: Tuesday 6/16 (kickoff) & Thursday 6/18
    - Week 2: Tuesday 6/23 & Thursday 6/25
    - Week 3: Tuesday 6/30 & Thursday 7/02
    - Week 4: Tuesday 7/07 & Thursday 7/09 (wrap up)

In just 8 sessions, my team of experts and I will teach you...

Mindset
Mindset & Expectation Setting

Taking your business to the next level is more than spreadsheets and product sourcing. Understanding your mental roadblocks is the first step to blowing past them. Featuring an ask-me-anything (AMA) session with Susan Peterson.
Finance
Finance Supermeet

The foundation of any business is having its books in-line. In this 2-hour session, a leading financial analyst breakdown forecasting and cash-flow modeling. Plus, you walk away with the exact templates he implements as a CFO-for-hire for some of the fastest-growing businesses in the country.
Market Forecasting
Market Forecasting

How do you cut through the noise and get real data to help you project future numbers, characteristics, and trends in your target market? We'll help you identify the right forecasting technique for your business, and how to put it into operation.
Digital Marketing
Digital Marketing

Let by industry veteran, Andrew Pincock you'll learn the basics of pay-to-play advertising, which platforms you should be using, and how to get the most from your audience. You'll also benefit from some quick-win strategies to start improving your online performance DAY 1.
Learning to Pivot
Learning to Pivot

Did you know running a business always goes according to plan? 😉 

We'll teach you how to prioritize to optimize as well as how learning to pivot can reduce the fatigue that comes from being barraged with constant decisions.
Product Roadmapping
Product Roadmapping

As you scale, you will need to plan, visualize, and communicate your strategy with your team. Product road mapping is also about more than creating a vivid picture of your vision for the future—learn to set timelines, coordinate multiple elements, and stay in sync.
Manufacturing
Manufacturing

Do you have a product idea but aren't sure how to get it designed, manufactured, and ready for market? Or, do you need to expand your product line or manufacturing capabilities? Before you go off and hire a factory to start producing your product, you need to hear our advice.
Wrap Up
Wrap Up & Next Steps

I highlight my biggest takeaways from our sessions together and how to put them into action.

Everyone who joins this class will walk away with a tactical plan to start impacting their business immediately.

Additional Perks

Susan Zoom Meeting

Access to my community

  • Direct access to your mentoring cohort: Communicate directly with other business owners going through the course with you.
  • Private Facebook group: Access limited to only individuals who are going through, or have gone through, my mentoring program or industry professionals to bring added experience and value to the group.
  • Live group training sessions: See who you are working with face to face! Live training sessions twice per week.
  • Alumni access: Meet, interact, and learn from students from previous mentoring cohorts.
Financial Models

Proven templates for success

Proven templates for success

  • Financial Models: Get access to forecasting and cash flow models designed by professional CFOs.
  • Proven Vendors: Introductions to vendors I have personally worked with and vetted to cut your learning curve to a miniumum.
Meet Susan
Susan Peterson
Susan Petersen is the founder and Chairwoman of Freshly Picked. In 2009, she designed and sewed the first baby moccasins and put them on her blog and Etsy shop. From there the company took off. It is now a leading baby lifestyle company, with incredible revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the number one fastest growing company in Utah Valley. Susan has been featured in Forbes, Entrepreneur, Bloomberg Business and on her favorite moms and dads at the park. Leading in social engagement and community, Freshly Picked’s million social media followers love celebrating the shared experiences of parenthood with the brand. From the first step, to the next step, Freshly Picked aims to be there for every step.
Reviews

Chynna Hansen

This was an amazing experience! I feel very empowered and motivated to grow my business. My favorite sessions were the ones where Susan talked to us and gave candid, real-life business advice and shared stories of her own. The guests were awesome, too! Would highly recommend for entrepreneurs at any level.

Noelia Canales Cole

I absolutely loved this whole experience. Not only did we get to hear from experts but we also got build relationships within the group. Hearing from Susan and the other entrepreneur was uplifting and empowering. I left every meeting with the right tools to continue building my business. Loved it.

Suzanne Koval

Wow! Talk about a ton of relevant content in a small amount of time. I left with so many tools to immediately apply. It is so rare to have a founder share so much business advice. I can't wait to see what you offer next. Would definitely recommend!!

Adrianne Bennett Williams

Susan's mentoring month was so worth it. The topics she covered were spot-on, and the experts she pulled were so informative. Like real numbers and honest opinions. I liked the format, too, because it gave me time to digest the information between classes so I could go back and rewatch a topic. It gave me so many tools to build my business and I have a hunch I'll be referencing them a lot in the future.

Lindsay Isakson White

After our Zoom on forecasting and converting website traffic into sales, I was super nervous to hit our sales goals with the launch, but holy shit! On launch day I did more in sales by 10am than I did for the entire month of March. And when I say more, I mean I DOUBLED what we did for the entire month of March by 10am on launch day. Definitely worth every single penny and more.

Jennifer Stagg

As a female entrepreneur, I find myself often unsure who to look to for mentoring. Susan solves this problem by offering up sound, no nonsense advice from her years of success, as well as interviews with specialists in different relevant areas. This group gave me not only valuable information, but it connected me with other women entrepreneurs and gave me the boost of empowerment I need to move my business and goals forward.

Megan Aubrey

While I could spend days on end peppering Susan with questions and still have plenty to learn, there was so much more covered in this course than I could've expected. I'd do it all over again and I'd definitely pay more for the experience of learning not only from Susan and her incredible team but also from the sincere questions, imposter syndrome concerns, and pain points of my fellow mentorship community members. If you're on the fence, hop off! Do it, do it, do it!
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